Social Media Marketing meets Guerrilla Marketing!

Is it possible? YES! I am currently helping with a social media campaign for the Fox Valley Park District's Eola Community Center. We are trying to get 1,000 members to "Like" the Facebook page. How are we doing it? Well, we're getting out there and interacting with the members.

My colleague and I have gone out to the center, talked with the members, and even gave them a free water bottle and wallet when they show us that they have "liked" the page. This was a great way to put a face to the social media campaign, and do some PR work while we were at it.

We utilized the "pinned post" option to keep our campaign post at the top of the page for 7 days. This has been wonderful because when people are searching for the page, the special campaign post is the first thing they see. The profile picture for the Eola Community Center has also been changed to the center's logo instead of a picture of a person, so it is easily identified as the correct page when people search for it.

The results have been amazing. We gained over 200 followers in two weeks, most of which came from the two times we were actually at the centers promoting the campaign. It will be interesting to see how the rest of the campaign plays out, and to watch us grow to 1,000 likes!