One common theme I have heard over and over in my social media marketing class as well as in my internship is the emphasis on the niche marketing. Dr. Leila Samii reiterated several times throughout her presentation how important she belies marketing toward a niche market is better than a broad one. She didn't go into much detail about why she is a firm believer in small niche markets, but after learning this in my internship as well, I have a pretty good understanding of it.
The topic of niche markets came up at my internship recently. It was brought up by my boss when she was training me on how to use Constant Contact. She said that the more niche the market, the more likely the e-blast will be opened by the recipient. The email blasts sent to 30,000 plus email addresses had a much lower open rate than e-blasts sent to a small group. E-blasts about something niche such as a holiday craft show had a much higher open rate because the people being targeted by the email are genuinely interested in the information being sent to them.
What I have learned about niche markets has me thinking about how I want to make my personal brand more niche since small business and marketing is incredibly broad. I will have to brainstorm ideas that will make me stand out as a unique amongst the thousands of business administration and marketing graduates.
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